A responsive web design is one of the most critical and far-reaching aspects for increasing your website’s conversion rate. The only people who still question whether responsive design is really worth it for increasing conversion from your website are poorly informed or outdated.
Web is like an ever-changing restaurant. Fresh concepts are served on a regular basis. The sooner we adapt to the good practices that come with these concepts, the better for our web existence. Responsive web designing increases your conversion rate manifold. The pivotal fact here is that most users today are mobile-friendly. There’s a reason why the best of web designing firms and designers employ a mobile-first strategy while developing websites for businesses. I can put up a lot of facts about how mobile is the new priority and why but in the end it’s up to you to understand it. And that’s what we’re going to do today, understand how does a responsive web design increases conversion rate. For that, you need to know how important mobile actually is. Almost 80% of web traffic on ecommerce websites comes from mobiles. Smartphones are responsible for consuming almost 40-60% of internet content on a daily basis. There’s a good deal of chance that if you tell a person to open your website, he or she will do it on phone first because that’s the closest and easiest thing (compare it with turning on a computer and then visiting the website). One more thing you need to know is that responsive web design does not mean trimming off of important information. It just means reorganizing the data and adapting the flow of your content to serve a smaller but more far-reaching screen. The more exposure you get, the more conversion you can expect. Believing historic trends, know that if your website is not mobile-friendly then you’re losing out on a whopping great deal of prospective clients. Being responsive on web is not just for your benefit. It’s for the collective benefit of the web itself. When you surf the web from devices that are getting smaller and thinner by each passing day -- with the inclusion of all the new gadgets that seemed like a futuristic movie’s plot glitter (smartwatches, fitness bands, and virtual reality glasses) -- you need to serve webpages that can be easily processed on them. Everything from logo design to digital marketing -- your whole idea is to get more exposure to your website and enhancing your web experience. That being said, a responsive web design is what you need to spike your traffic charts even more. In the end, the only thing we can expect is that people slowly move towards designing for a responsive web. It’s the top practice web developers are leveraging for increasing their conversion rates. It’s about time you started work on this front, if you haven’t already. Share the word and help others know why they should design responsive and how does it help to increase conversion rates. Related Articles: Benefits of Hiring a Web Design Company 6 Creative Web Design Practices 4 Ways to Boost Contrast in Your Web Design Understanding the Basics of Web Design Web Design Trends for Website Success Contribution of Graphic Designers in Designing Process
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